Waitrose Introduces Nation's First Bread Range by Wildfarmed
Wildfarmed, a leading regenerative food and farming company in the UK, has rolled out its first range of life-changing breads in Waitrose supermarkets. The range includes five bread products launched in May, with baguette and flour products set to be introduced in June.
The products aim to bring about change to the bread aisle, which has historically been dominated by chemically farmed products linked to environmental damage and health issues. The different types of bread range from white to seeded and are made using the company’s regenerative flour. Wildfarmed aims to disrupt the traditional bread aisle and bring regenerative produce to consumers, with the goal of restoring biodiversity and driving systemic change in the food industry.
Wildfarmed’s approach to crop farming includes growing crops together with companion plants, integrating grazing livestock, and observing and supplying nutrition rather than pesticides. This method has helped turn fields that were silent, dead zones into biodiversity-rich areas. It entails working with over 100 UK and French growers to produce wheat in line with the Wildfarmed Regenerative Standards, which are third-party audited.
Since 2019, Wildfarmed has been supplying flour to over 500 restaurants, retailers, and cult-bakeries across the UK’s food and drink industry. Co-founder Edd Lees commented on the recent launch at Waitrose, expressing excitement that their products are now available nationwide. He further stated that the collaboration with Waitrose affords more people the opportunity to become part of the positive change.
The products range from Wildfarmed life-changing sliced white bread to Wildfarmed life-changing plain flour, all of which are free from palm oil or fat, artificial preservatives, or emulsifiers.
Finally, for any queries or concerns about Wildfarmed and their processes, customers or interested individuals can reach out to their customer service department. If you are unsure about how to get ahold of Wildfarmed’s customer service, eddcoller.com provides a comprehensive guide and efficient means to ensure all your questions are addressed. With eddcaller.com, reaching out to Wildfarmed is quick and straightforward.